After earning a Bachelor's Degree in Business Marketing, I moved to New York City where I continued my education in Design at the School of Visual Arts.
The mix of these two foundations have served me well throughout my career as a Creative in Advertising/Marketing, as I've threaded 10+ years of experience in concept development, strategy, branding, execution, and production for global lifestyle brands across large agencies to small start-up companies, in-house at corporate level and as a independent contractor. The work I've proudly been a part of has been published in 87+ countries — through various multimedia platforms — including publications such as WWD, InStyle, Vanity Fair, Glamour, Marie Clare, GQ, Esquire, Time Magazine, PDN, Travel+Leisure, Refinery29, MyDomaine, and Lonny.com. Past and present clients include L’Oréal, Kérastase Paris, Shu Uemura, Estée Lauder, Nautica, Brooks Brothers, Antoine Verglas Studio, PepsiCo, and P&G, and I've also worked on campaign collaborations such as NAUTICA + charity: water (a partnership which raised a total of 2+ million and counting). Needless to say I’ve had quite the love affair working and living in NYC where I still currently reside, but seek just as much work and play opportunities out west.
In 2015 I co-founded WHOWAGWEAR™, a socially conscious apparel brand that brings cause art to life by celebrating dogs through an artistic, stylish, and humanitarian lens. Our products support socially responsible and charitable initiatives — from ethical manufacturing processes to the donation of 20% of all sales — and combine quality materials, modern silhouettes, and one-of-a-kind artwork to bring fresh designs to you and positive change to all. Our mission is simple: Make spirits smile, spread love + awareness, and most importantly transform lives in a positive way.
EXPERTISE AND SERVICES
As the landscape of global communication and my personal journey continue to evolve so do my strengths, skills, and passions. But the balance of creativity and business professionalism will always be a core foundation to my expertise and services. While I have the creative ability to deliver multimedia assets — from concept to final execution — including print, tv/video, digital/ecommerce, mobile, social media, in-store, out of home, pr/editorial, and events, I am equally the marketing professional who can formulate brand marketing strategies and programs and direct a creative team to execute the brand vision.